Add Insight

Strategic Bookkeeping and Payroll Services for the Small Business Owner

Hannah Waen

Hannah Waen

What you might appreciate about Hannah:

Hannah Waen specializes in marketing & branding for Add Insight. Hannah is partnering with Add Insight to bring a new perspective and a dose of extra bandwidth to the firm. Hannah is an expert in branding, content strategy, social media, blogging, and graphic layout. She is assisting Alexa Gregory with business systems organization and business planning.

She is an entrepreneur: Outside of her work with Add Insight, Hannah runs her own branding firm called Hest Creative helping small business clients take control of their branding identity and future marketing plans.

She is creative: Hannah has a background in the arts, working and studying in the field of Architecture. She is a DIY enthusiast, loving to roll up her sleeves. She is not afraid to experiment with new projects whether they be on paper, online, or theoretical.

She is collaborative: Hannah works with the latest digital software to collaborate from anywhere with anyone but nothing beats a one-on-one, in-person workshop where unexpected positive outcomes arise.

She is strategic: Hannah pulls from a broad background working in both retail and professional services settings, focusing on sales, marketing, graphics, branding, and business development. Relying on these varied experiences, Hannah can think strategically about the whole picture focusing on practical, smart solutions.

She is focused: Hannah is focused on helping Add Insight reach its next level of maturity, becoming more sustainable, providing better services to the firm’s clients, and helping Alexa to dream big.

She supports women in business: Having attended Mount Holyoke College, Hannah is a passionate advocate for women in business. She wants to help women to be successful in their business pursuits managing time effectively so they can work smarter, not harder. Hannah wants to ensure that small businesses owners aren’t selling themselves short by not investing properly in marketing strategy.

Hobbies: Hannah is an avid dressage rider and animal enthusiast. She is excited to apply her 20 plus years of equestrian experience to her skills as a professional marketer and business strategist in her business, Hest Creative.

If you would like to know more about Hannah’s branding services, please fill out this contact form and she will be in touch.

Read more about Alexa Gregory and Jennifer Wee.

Alexa is a valued professional colleague, expert in her field, a dependable and insightful thought partner who is detail oriented yet sees the big picture. She anticipates needs and finds creative, cost-effective and time-efficient solutions. In crazy deadline projects when everybody else is having tantrums, Alexa is the calm center that just moves things forward.

Professional

Alexa was extremely proficient and responsive. She asked me specific questions related to my business and helped me to get my daily bookkeeping entries on track. Exceeded my expectations for sure! So happy to have found her.

Owner, Food Products Company

Details! Precision! Humor! Could you ask for anything more from a bookkeeper?? Alexa is it! She is a life saver in that she keeps track of everything and helps me make sense of all the numbers. I couldn’t run my business without her. She is the BEST! And a really lovely person to boot. She’s always responsive and quick to answer questions, and she’s incredibly patient with everything. She’s a gem.

Photographer/Videographer

Alexa is so great! Super organized, patient and calm. I appreciate her attention to detail. I feel like I am a priority. So glad I found her. Thank you Alexa!

Small Business Owner

We are a small non-profit and I had lost a years worth of QuickBooks data from my laptop additionally our backups refused to open. Alexa saved us by getting the info transferred to QBO and our books up to date!

Non-Profit Client

Alexa has been the director of finance for our small business for nearly 10 years, so I’m in a good position to say that there is no one more conscientious, detail-oriented, or fastidious about accounting than Alexa Gregory. Alexa produces reports that drive to the most granular level of analysis, providing excellent tools for decision support and management. I’d recommend her wholeheartedly as a ProAdvisor. You’d be lucky to work with her.

Employer

Alexa helped my small firm get set up in QuickBooks and is keeping up on regular updates. This process went so smoothly and quickly that I wondered why I hadn’t done it sooner. Alexa made it all seem even easier and intuitive which was a huge plus. I highly recommend Alexa as a QuickBooks power user! Plus, she is very patient and supportive. Wonderful improvement for my work.

Consultant

Alexa’s a pleasure to work with! She’s calm, smart, caring, conscientious, full of integrity, and multi-talented — from numbers to operations to websites to group dynamics to HR. I recommend her highly.

Colleague

Alexa provides the bookkeeping services for a mutual client where I’m the CPA. Alexa is attentive to her client’s needs, efficient, accurate, and easy to work with. I’d highly recommend her services to others in need of bookkeeping services.

Accountant