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Add Insight

Strategic Bookkeeping and Payroll Services for the Small Business Owner

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    • About AddInsight
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      • Alexa Gregory
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Who is Add Insight?

Add Insight_bookkeeping_Alexa GregoryAdd Insight is a female owned, bookkeeping firm based in the San Francisco Bay Area supporting solo-entrepreneurs and small businesses.

The firm has been in business for over 10 years under the leadership of Alexa Gregory. Clients of Add Insight are diverse and range from professional services to a spice merchant and a boat rigger.

Add Insight works with clients online using Intuit’s QuickBooks.

Add Insight is a virtual and paperless office. Using cloud-based applications, Add Insight works collaboratively and transparently with clients on any device or platform. Add Insight utilizes QuickBooks integrated apps tailored to the needs of the firm’s small business clients to maximize results and efficiencies. Add Insight offers customized packages designed around client’s individual bookkeeping, payroll, and forecasting goals.

Add Insight is not the average bookkeeping firm.

Add Insight takes advantage of the rapidly changing environment to provide modern services that are forward thinking rather than just backward looking record keeping and reconciling. Add Insight can work with you to better forecast the financial health of your business and plan for the future you want. Add Insight can fill the role of a Controller and provide guidance and advisorship at a leadership level. Add Insight is a team player and works to develop strong partnerships with clients so they always have someone to call.

Why the name Add Insight?

Add Insight hopes to “add” insight to your business leveraging it and taking you from “red” to “black”. Add Insight is a balance of the right “analytical” and left “creative” brain, offering accurate bookkeeping and innovative solutions.

To read about the Add Insight Team click here.

If you would like to know more, please fill out our contact form and we will be in touch.

 

colleague 01

Alexa’s a pleasure to work with! She’s calm, smart, caring, conscientious, full of integrity, and multi-talented — from numbers to operations to websites to group dynamics to HR. I recommend her highly.

Colleague

co-worker

Alexa is a valued professional colleague, expert in her field, a dependable and insightful thought partner who is detail oriented yet sees the big picture. She anticipates needs and finds creative, cost-effective and time-efficient solutions. In crazy deadline projects when everybody else is having tantrums, Alexa is the calm center that just moves things forward.

Professional

Small Business Owner

Alexa is so great! Super organized, patient and calm. I appreciate her attention to detail. I feel like I am a priority. So glad I found her. Thank you Alexa!

Small Business Owner

consultant 01

Alexa helped my small firm get set up in QuickBooks and is keeping up on regular updates. This process went so smoothly and quickly that I wondered why I hadn’t done it sooner. Alexa made it all seem even easier and intuitive which was a huge plus. I highly recommend Alexa as a QuickBooks power user! Plus, she is very patient and supportive. Wonderful improvement for my work.

Consultant

employer 01

Alexa has been the director of finance for our small business for nearly 10 years, so I’m in a good position to say that there is no one more conscientious, detail-oriented, or fastidious about accounting than Alexa Gregory. Alexa produces reports that drive to the most granular level of analysis, providing excellent tools for decision support and management. I’d recommend her wholeheartedly as a ProAdvisor. You’d be lucky to work with her.

Employer

Photographer/Videographer

Details! Precision! Humor! Could you ask for anything more from a bookkeeper?? Alexa is it! She is a life saver in that she keeps track of everything and helps me make sense of all the numbers. I couldn’t run my business without her. She is the BEST! And a really lovely person to boot. She’s always responsive and quick to answer questions, and she’s incredibly patient with everything. She’s a gem.

Photographer/Videographer

food products company owner

Alexa was extremely proficient and responsive. She asked me specific questions related to my business and helped me to get my daily bookkeeping entries on track. Exceeded my expectations for sure! So happy to have found her.

Owner, Food Products Company

client’s accountant

Alexa provides the bookkeeping services for a mutual client where I’m the CPA. Alexa is attentive to her client’s needs, efficient, accurate, and easy to work with. I’d highly recommend her services to others in need of bookkeeping services.

Accountant

non-profit 01

We are a small non-profit and I had lost a years worth of QuickBooks data from my laptop additionally our backups refused to open. Alexa saved us by getting the info transferred to QBO and our books up to date!

Non-Profit Client

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