• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Add Insight

Strategic Bookkeeping and Payroll Services for the Small Business Owner

  • About
    • About AddInsight
    • About Our Team
      • Alexa Gregory
  • Services
  • Clients
  • Resources
    • Training Library
      • QuickBooks Online
      • QuickBooks Apps
  • Testimonials
  • Contact

Are Budgeting and Cash Flow Forecasting Different?

January 31, 2017 by Alexa Gregory

 

Cash Flow Forecasting_Float_QuickBooks_Add InsightAre you thinking strategically about the future of your business?

When working with a bookkeeper, do you simply want to be up to date with your books? Or would you rather be proactive, looking ahead, and using accurate data to influence purchasing and sales decisions? Budgeting and cash flow forecasting can help a company become and stay profitable. It is the difference between working in your company and working on your company. Business owners who plan for profits are more likely to realize them.

Add Insight has started offering cash flow forecasting to its clients who are invested in the long-term view. QuickBooks Online is a powerful tool that can be integrated with many robust apps to leverage the data already being collected monthly. One such forecasting app is Float, which Add Insight is learning the ins and outs of to assist a client with the creation of a dynamic budget and cash flow forecast.

What is the difference between a budget and cash flow forecast?

Many clients ask this question. Float has helped to clarify the difference in their recent blog post titled, The Difference Between a Budget and a Forecast. 

Here is a definition of each from Float’s post:

  • A Budget is a financial plan – what you are going to sell – what it is going to cost and what overheads you are likely to incur. It also includes finance costs such as interest. The budget sets out how much profit or loss the business is planning to make, usually on a monthly basis.
  • A Cash Flow Forecast is a plan of when the cash will flow into and out of the business. It’s important to have both, because a budget may show that you’re going to make profit, but customers take time to pay and suppliers require payment, often before customers have paid you. It’s vital to plot this all out in black and white, so that you can see where the ‘peaks and troughs’ are likely to occur and plan how you’re going to manage them.

By establishing both a budget and a cash flow forecast, you are able to predict the overall financial outlook of your business taking into consideration the variables that create highs and lows. While both are similar, a budget looks at profit and loss paying attention to a defined ‘break-even point’ and gross margins. A cash flow forecast looks instead from a cash perspective, rather than a profit one. Both are helpful parts of creating a larger ‘financial roadmap’ to direct your spending decisions and sales targets.

Want help with budgeting and forecasting?

We are excited to work with apps such as Float to help our clients expand their bookkeeping impact. If you would like to learn more about adding cash flow forecasting to your business’s bookkeeping package reach out to us today.

employer 01

Alexa has been the director of finance for our small business for nearly 10 years, so I’m in a good position to say that there is no one more conscientious, detail-oriented, or fastidious about accounting than Alexa Gregory. Alexa produces reports that drive to the most granular level of analysis, providing excellent tools for decision support and management. I’d recommend her wholeheartedly as a ProAdvisor. You’d be lucky to work with her.

Employer

Photographer/Videographer

Details! Precision! Humor! Could you ask for anything more from a bookkeeper?? Alexa is it! She is a life saver in that she keeps track of everything and helps me make sense of all the numbers. I couldn’t run my business without her. She is the BEST! And a really lovely person to boot. She’s always responsive and quick to answer questions, and she’s incredibly patient with everything. She’s a gem.

Photographer/Videographer

consultant 01

Alexa helped my small firm get set up in QuickBooks and is keeping up on regular updates. This process went so smoothly and quickly that I wondered why I hadn’t done it sooner. Alexa made it all seem even easier and intuitive which was a huge plus. I highly recommend Alexa as a QuickBooks power user! Plus, she is very patient and supportive. Wonderful improvement for my work.

Consultant

food products company owner

Alexa was extremely proficient and responsive. She asked me specific questions related to my business and helped me to get my daily bookkeeping entries on track. Exceeded my expectations for sure! So happy to have found her.

Owner, Food Products Company

Small Business Owner

Alexa is so great! Super organized, patient and calm. I appreciate her attention to detail. I feel like I am a priority. So glad I found her. Thank you Alexa!

Small Business Owner

client’s accountant

Alexa provides the bookkeeping services for a mutual client where I’m the CPA. Alexa is attentive to her client’s needs, efficient, accurate, and easy to work with. I’d highly recommend her services to others in need of bookkeeping services.

Accountant

co-worker

Alexa is a valued professional colleague, expert in her field, a dependable and insightful thought partner who is detail oriented yet sees the big picture. She anticipates needs and finds creative, cost-effective and time-efficient solutions. In crazy deadline projects when everybody else is having tantrums, Alexa is the calm center that just moves things forward.

Professional

non-profit 01

We are a small non-profit and I had lost a years worth of QuickBooks data from my laptop additionally our backups refused to open. Alexa saved us by getting the info transferred to QBO and our books up to date!

Non-Profit Client

colleague 01

Alexa’s a pleasure to work with! She’s calm, smart, caring, conscientious, full of integrity, and multi-talented — from numbers to operations to websites to group dynamics to HR. I recommend her highly.

Colleague

Footer

Certified Quickbooks PRo Advisors

Some of the tools in our tech stack

Follow Us for Updates & Advice

  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2025 · AddInsight. All Rights Reserved.